Natural luxury : oak solid wood furniture

Quality is the true luxury

Traditional craftsmanship, simplicity, premium materials, soft-edged design: these are the signs that point to "pure" luxury, pure because it is natural, defined by a focus on what really matters and a willingness to forgo mass consumption in favor of sustainable product concepts.

Similar to what is happening in the fashion world, the pendulum in the interiors sector seems to be swinging away from "cheaper and cheaper and cheaper" towards a relatively pronounced quality orientation. More than ever, the furniture culture, influenced by the design scene, shows a preference for a simple and sober design language. simple, understated design language with a natural look and authentic materials.

Quality is the true luxury. It manifests itself not so much in the "more" and opulence of its forms and materials, but in the high quality workmanship, in the details, in the originality of the furniture. Above all, Natural Luxury is rooted in the world of materials. Its quality and authenticity are best expressed in simple forms that show the experience and skill of the manufacturer in an understandable way. Don't forget to check out our collections Elsa y Elsa LUXcollections, which are crafted from large and precious oak veneers.

A moreánatural way of living

More and more people are seriously trying to change their consumption behavior in the hope of bringing about a change that will lead society to behave more sustainably. The aspect of climate neutrality is playing an increasingly important role in consumer decisions, regardless of whether they relate to mobility, smartphones, food or furniture. As a result, the product's ability to tell a story is becoming increasingly important.

That's why natural materials and solid wood are popular choices when it comes to home products, not only because they evoke a cozy ambience, but also for ecological reasons.. Furniture with a high level of design quality also promises a sustainable effect. The yearning for a natural home keeps the trend toward Nordic design very much alive, especially since it is associated with a simple, rustic, close-to-nature lifestyle that finds expression in the traditionally simple design cultivated in the 20th century.